OCU Digital Ad Animation
Project Description: The objective of this project was to inform prospective students about Oklahoma City University and what the university has to offer. This digital ad combines photography and motion design to create a more engaging and dynamic digital ad that informs viewers about the university. The main design element used in this digital ad is the animated dotted line that moves through the images, mimicking the act of taking a journey through the university and everything it has to offer.
Tools Used: Photoshop, After Effects
Date Completed: September 2025
Photos used in this digital ad are taken by Ian Weston.
The Process:
Storyboarding
The Chief Marketing and Communications Officer provided a script that served as the foundation for the digital ad. I began by developing a storyboard to break the script into sections, determining which lines would appear on screen alongside imagery of campus, students, and other university-related visuals.
Using the storyboard as a guide, I brought the concept to life through animation and created the first proof for review. After reviewing the initial proof below, the Chief Marketing and Communications Officer noted that the text presented on a single line could be difficult for viewers to read. In the final version, I separated the text into two lines to improve readability and overall legibility.
First Proof
