OCUPerforms ‘26-27 Season Graphics and Brochure
Project Description: The objective of this project was to create graphics for each of the designated music, theatre, and dance shows included in the Oklahoma City University Performing Arts season of 2026-2027 and incorporate those graphics into a brochure for print. This project was done in collaboration with the OCU Performing Arts department and the Marketing and Communications department.
Tools Used: Illustrator, InDesign
Date Completed: August 2026
Inside
Outside
The Process:
Creating Show Graphics
The first objective of this project was to develop a series of graphics promoting each production included in the 2026–2027 OCUPerform Season Ticket Bundle. Each of the Performing Arts Schools provided the details and creative direction for their respective productions, which I used as a foundation for developing the visual concepts and final graphics. Not all graphics created made it into the brochure as the Performing Arts Department decided to focus on main stage productions.
The brochure went through several rounds of revisions, while the overall design concept remained consistent throughout the process. Most of the changes focused on refining the show descriptions and copy, as well as adjusting the overall layout of the exterior panels. The proofs shown here are the first sent to the Performing Arts department.
Brochure Proofs
